Vermosa Launches Open Streets Weekends

Vermosa, Ayala Land's sixth largest estate located in Imus, Cavite, is set to revolutionize weekend activities with the launch of its "Open Streets" initiative. Starting January 18, 2025, and continuing every weekend through February 23, 2025, major roads of Vermosa will transform into vibrant, car-free zones, encouraging Caviteños and visitors to reclaim the streets for cycling, running, and community convergence.

The "Open Streets" program will close portions of Vermosa Boulevard, Champions Loop, and Olympic Drive to vehicular traffic, creating safe spaces for physical activities and social interaction. This initiative aligns perfectly with Vermosa's vision of fostering a dynamic, health-conscious community and espousing a life of overall wellness.

"We are excited to introduce ‘Open Streets’ to our Vermosa and Cavite community," said May P. Rodriguez, VP and Senior Project Development Head of Estates Group, Ayala Land, Inc. "This initiative embodies Vermosa estate and Ayala Land's commitment to promoting an active lifestyle and strengthening community bonds. By transforming our streets to lively, car-free, pedestrian spaces, we're not just encouraging physical activity, we're also opening opportunities for neighbors to connect and families to enjoy quality time together.”

The Vermosa Open Streets program is a natural extension of Vermosa's existing world-class facilities, including the Ayala Vermosa Sports Hub (AVSH), Athlete's House and the soon to be completed Athletics Center Dugout. AVSH has long been envisioned to be the premier training ground of amateur and professional athletes and the preferred venue for national and international sports events in the Philippines. It is also open to the public who wish to train or do their sports activities at their own pace.

Chrissy Roa, Corporate and Estates Marketing and Communications Group Head, Ayala Land, Inc. shared the initiative's objective: "By making our streets more accessible for exercise and recreation, Vermosa is taking a proactive step towards community wellness. Vermosa Open Streets is more than just a weekend activity, it's a testament to Ayala Land's vision of creating communities that are forward-thinking, sustainable, and environmentally conscious."

Beyond promoting physical activity, Vermosa Open Streets will feature a variety of community-building activities, including roller skating, painting, pocket fitness classes, group classes, and food and retail booths. These events will take place with the backdrop of Vermosa's extensive green spaces, including landscaped parks and the Vermosa Greenway to further enhance communing with nature.

The Vermosa Open Streets is expected to attract visitors from neighboring towns, showcasing Vermosa's appeal as a modern, sustainable community. With its strategic location near major roadways and with notable recreational and institutional establishments such as Ayala Malls Vermosa and the De La Salle Santiago Zobel Vermosa Campus, the estate is poised to become a weekend destination for those seeking an active, enriching experience.

Vermosa is also committed to safety and well-being, with essential facilities such as the Cavite Red Cross, Bureau of Fire Protection, Philippine National Police, and the Imus Government Center situated within the estate.

Vermosa Open Streets is inspired by Car-Free Sundays at Ayala Avenue, the first Car-Free Sundays initiative in the Philippines. Launched by Ayala Land and Make It Makati in September 2023, this initiative has become a model for similar activities nationwide.

Vermosa invites residents and visitors to be part of this exciting new chapter. Lace up your running shoes, dust off your bicycles, and join us as we transform our streets into vibrant spaces of activity and community spirit.

Follow Vermosa and Ayala Vermosa Sports Hub on Facebook and Instagram for more information and updates.