The Business Case for Art: Inside Circuit Makati’s Creative-Led Growth

As more developers position their properties as creative hubs, one district quietly stands out for having embraced this identity early on: Circuit Makati.

Located on a 21-hectare site that once housed the Sta. Ana racetrack, Circuit was designed with culture and creativity at its core well before these became mainstream real estate themes. It’s a district where arts, performance, and community engagement are not just add-ons but integral to its character.

A key feature is the Samsung Performing Arts Theater, a 1,500-seat venue that has hosted a range of international and local productions, setting a high bar for live entertainment in the city. Circuit’s public spaces add to the creative atmosphere, with art installations, festivals, and community events that keep the area dynamic and inviting. Unlike many developments that treat creativity as a concept, Circuit has embedded it into its day-to-day rhythm.

Adding to this cultural ecosystem is the upcoming Contemporary Art Museum and Gallery, envisioned as a multi-use creative facility that will host exhibits, performances, talks, and collaborative programs. The space is expected to become a vital node for both emerging and established artists, offering new opportunities to engage with audiences and experiment across disciplines.

Supporting the creative community goes beyond venues. Through its Artist-in-Residence Program, Circuit Makati provides selected artists with the space, resources, and platform to live, work, and connect with audiences. Past awardees include a choreographer and a photographer, both of whom have brought new energy into the district through showcasing their works. An Adobo Portfolio Night awardee is also set to join the program soon—continuing the district’s commitment to nurturing diverse creative talent and embedding them into the community.

Even the residential offering, such as CityFlats, reflects this vision, providing flexible lodging options geared toward creatives and professionals who want to live close to where the action happens. From a business perspective, this cultural foundation translates into sustained foot traffic, a loyal community base, and a differentiated positioning that helps Circuit attract a diverse mix of tenants—from creative firms and startups to retail and dining concepts that thrive on vibrant, engaged audiences.
In a competitive real estate market, Circuit Makati’s integrated approach to arts and culture not only enriches the urban experience but also enhances long-term investment appeal by building a district with authentic purpose and staying power.
While creative districts are becoming more common in Metro Manila, Circuit’s early and sustained commitment to culture makes it a standout—and a model worth watching.